Over the past decade, Social Media has taken over the world as we knew it.
In total, there are 1.69 billion active Facebook users, 1 billion active users on Instagram and 330 million on Twitter.
With so many active users, never before has such an opportunity been available for businesses.
A recent survey by eMarketer found that 33% of consumers have discovered new brands products and services they now use on social networks.
An additional study by the Social Media Examiner found that 92% of all marketers have found that investment in social media has resulted in more exposure for their business.
This is exactly what we help our clients take advantage of at James Hopkins Coaching.
With statistics such as these, it is clear that we do not yet truly understand the power of social media marketing.
According to Mark Zuckerberg, it is estimated that by 2030 there will be over 5 Billion users on Facebook.
That’s right, 5 BILLION.
Such a platform would provide you with truly endless opportunities.
Not only would you be able to market your services to customers in your country, but you would be able to access markets around the globe.
So, numbers aside, what can you achieve from social media when working with James Hopkins Coaching?
One of the most significant benefits of social media is that it allows you to increase your brand awareness with little to no budget.
In the past, a marketing campaign would cost 10’s of thousands to create a brand. Today, you can create your brand all from social media ads.
In fact, once you have developed an audience, your brand will begin growing organically!
Research by the Social Media Examiner found that currently, 72% of all marketers use social media to build up a loyal fan base.
The more you begin posting, the more your potential customers can become better acquainted with your brand.
Once you have attracted an audience, you can then use social media to improve brand loyalty.
In the modern business environment, people will turn to social media to compliment a service.
The more people you have talking about your brand, the more people will want to be involved.
This will help you build brand authority, especially once social media influencers use your product.
The more engagement you get, the higher your brand loyalty.
This is a key feature we focus on at James Hopkins Coaching.
Another feature we focus on at James Hopkins Coaching is using social media to improve customer service.
Today, customers want fast answers and responses.
Even with your own dedicated customer service department, you MUST use social media as a method of communication.
According to Forbes, 71% of all consumers who receive a fast response on social media would recommend the brand to friends and family.
Leaving all this opportunity on the sideline is truly a huge mistake.
With social media only expected to continue growing, now is the time to take full advantage of the industry.