Over the last decade social media has changed not only the way we do business, but our general lifestyles altogether.

 

It has become an important aspect of many business’ marketing strategies and for good reason too.

 

A recent study by We Are Social found that in total there are around 3.8 billion active social media users around the globe- a number that continues to grow every year.

 

This provides businesses with the opportunity to market to different ethnicities and generations all from a single platform.

 

So how do you go about reaching your target audience?

 

The best way to do so is to focus on upcoming trends; something we do every year at James Hopkins Coaching.

 

By effectively understanding key trends in social media both now and in the past, we can begin predicting what may occur in the future.

 

One key trend that continues to remain extremely important is personalisation.

 

Although we have studied this trend for years at James Hopkins Coaching, it continues to create growth opportunities in the social media landscape.

 

But what does this actually mean?

 

Personalisation means that when selling on social media, you must produce content relevant to the market you are promoting to.

 

It’s particularly useful when it comes to Facebook ads as you can choose to utilize advanced targeting and customisation features for your ad campaigns.

 

In order to take advantage of this trend, you must fully understand your audience.

 

Every audience will have a certain type of media they love to watch.

 

By creating this type of media, you create a personalised customer experience that will help to drive sales and build customer loyalty.

 

The second key trend that we have noticed at James Hopkins coaching is that video continues to rule all platforms.

 

Whether it be a video of an influencer on the beach, a brand new car or a cool stunt, video attracts attention.

 

A recent study conducted by Cisco suggested that by 2022 82% of all content online will be video.

 

The importance of video has allowed new platforms such as TikTok to quickly grow.

 

With over 1.5 billion users on the platform, it has become one of the best platforms to connect with younger audiences.

 

If you’re not already creating video, now is the perfect time to get started.

 

The latest trend we have noticed at James Hopkins Coaching is that niche platforms still have great opportunities.

 

Although when it comes to social media we often focus on Facebook and Instagram others such as LinkedIn, Snapchat, and TikTok cannot be undermined.

 

LinkedIn is proving to be ideal for B2B marketers looking to create long term business connections.

 

TikTok is fantastic for engaging with small audiences.

 

Snapchat is still being used by individuals from 18-30.

 

It would appear that individuals are moving from popular platforms to specific communities or apps that are focused around them.

 

As a result, a business is able to quickly locate which app they can use to get the most interaction.

 

Begin taking advantage of these trends and you can soon find yourself on your way to social media success.