As the globalization of the world economy continues to impact the way in which we operate businesses, it would appear that standing out in your niche is slowly becoming more difficult.
In the past, standing out from the crowd, though not easy, was certainly simpler today.
You could make your business stand out in the local area by simply offering something that nobody else had done before.
Today, it’s very likely that even your “original” ideas have been completed in one place or another.
So how exactly can you get your business to stand out from the crowd?
At James Hopkins Coaching, we could advise starting with your Unique Selling Point, also known as your USP.
Your USP is the key area of your business that helps you to stand out from the crowd.
It’s something that makes you truly unique, or specialized within your industry.
One great example of this is Starbucks.
Starbucks USP is “To Sell Premium Coffee Beverages”.
It’s not to sell premium beverages with a great breakfast. Or to sell great coffee with a nice snack. It’s simple, straight to the point, and exactly what you expect when you go to a Starbucks.
This simple USP has allowed Starbucks to become the number one coffee shop around the globe.
At James Hopkins Coaching we have found that many new businesses try to do too much. Their USP will be something such as “Providing the best SEO services with outstanding copywriting and a Social Media Marketing Campaign”.
This is simply too much and will make your business just another that potential clients may go to.
Instead, focus on one area of expertise and make that your USP.
Another way to stand out within a particular niche is to prioritize quality.
No matter what industry you’re in, quality will always be rewarded.
Make sure that the entire customer experience is based around quality.
This will significantly improve the rate at which customers return as well as the number of positive reviews you receive.
In addition to this, at James Hopkins Coaching we have found that a happy customer will often send another customer your way.
This is arguably one of the best ways to establish yourself within your niche.
One of the most effective ways to stand out within a particular market is to conduct in-depth market analysis.
Although this may feel like a hassle at the time, it can help you to spot key areas that require improvement within a market.
For example, if you find that while the quality of products is outstanding, the customer service may not be great.
This is where you can then stand apart from the competition “Offering a premium product with fantastic customer service”.
While it may appear obvious, we at James Hopkins Coaching have found that many new entrepreneurs fail to, or do not effectively use their market research when trying to stand out.
This is a big mistake, as this research can be your ticket to standing out within your market.