Social media has become one of the most important components of any marketing strategy.


A single well-designed ad can reach millions of users all around the globe.


Today, it is commonly used by businesses to sell their products.


Whether you own a b2c or b2b organisation, successfully using social media can be the difference between success and failure.


But how do you go about a successful strategy? Who should you target? What should you include in the ad itself?


With so many questions to ask, creating a successful social media strategy can be extremely difficult.


At James Hopkins Coaching, we teach our students how to create successful social media strategies, allowing them to reap the benefits that social media has to offer.


With the right strategy, reaching your customer base and turning leads into sales can occur on a huge scale.


Here is the best way to design your social media strategy.


At James Hopkins Coaching the first thing we always advise for any business is to set their goals.


Your goals will help you decide what you want to achieve from your social media strategy.


For example, you may want to increase your sales revenue.


Alternatively, you may want to improve brand awareness and traffic.


After you have chosen your objective, you can begin choosing the metrics you want to analyse to track your process.


For example, if you want to improve sales you’ll want to look at your leads and conversions. Whereas if you wanted to improve awareness, you’d be looking at the total number of views.


Choosing the right analytical tool is crucial when it comes to monitoring your success.


One of the most common mistakes we see in social media strategies at James Hopkins Coaching, is that goals and benchmarks have not been set.


As a result, business owners cannot see whether or not money and effort has been spent on the right thing.


After setting goals for your social media campaign, you can begin the process of creating engaging content.


Your social media profiles will be one of the most visible aspects of your brand identity.


Therefore, it has to catch the attention of either other business owners or your customer.


This means your content has to be as engaging as possible for the audience you are marketing too.


It’s important that you tailor each piece of content you create for the market you’re aiming to reach.


For example, if you run a beauty salon and want to create content for hair dye, it’s important that you focus on these individuals and not the beauty market as a whole.


One factor that we stress at James Hopkins Coaching is that your content should not be focused solely on promoting your products.


While a promotional post is okay every now and then, you don’t want to spam your audience.


Make sure your strategy captures the attention of the audience and provides them with real value.


Only once you have done this can you then consider promoting your products.